It seems like every nonprofit, business, and public personality has an email lists these days. Today we’ll learn how your nonprofit email list competes in this crowded arena – not just with similar nonprofits but also against your constituency’s grocery store, hair salon, house of worship, and civic group for that valuable in box attention.
Our conversation today is with Mr. Leads himself, Carlos Scarpero. He is known throughout the community as Mr. Leads because he helps organizations grow by leveraging the power of email marketing. While his breadth of experience includes social media and web design for organizations, he now focuses all of his attention and expertise on helping your email standout from the competition.
(3:58) How to build a good email list
(4:55) The importance of getting permission to add people to your email list
(7:22) An innovative new trend: “text to join our email list”
(9:59) The importance of segmenting your email list
(13:30) The email list analytics you should pay attention to
(14:06) Analyzing why people unsubscribe from your email list
(15:30) How frequently you should email your list
(19:06) Using auto-responder series to build your base
(22:58) Best practices for nonprofit email lists
(26:05) The email practices that will poison your list
(27:34) The number of staff hours necessary to begin an email marketing program
Carlos' site: www.mr-leads.com
About Successful Nonprofits Podcast Host Dolph Goldenburg
Dolph is recognized as a high performance leader in the nonprofit sector who served as a nonprofit CEO for a dozen years and a fundraiser for an additional ten years. Author of the book Successful Nonprofits Build Supercharged Boards, Goldenburg also founded a boutique consulting firm based in Atlanta.
His multi-state consulting practice provides interim executive transition, strategic planning, and organizational development services. The Goldenburg Group's clients have annual operating budgets ranging from $25,000 to over $25 million deployed in the areas of housing, education, civil rights, arts and culture, workforce development, health services, and community-based services.
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