Back in episode 22, we did a deep dive with Heather about the universal truths of individual giving. Heather distilled these universal truths from her groundbreaking Individual Donor Benchmark Project, which surveys hundreds of smaller nonprofits on their fundraising practices and results.
In that episode, she shared one absolute truth that the IDB revealed: the number one factor in fundraising success is whether the organization has a fundraising plan. Turns out that our P.E. teachers were right, we don’t plan to fail but we do fail to plan.
When our last conversation with Heather ended, I asked if we could record another conversation about creating and implementing a fundraising plan. She graciously agreed to have this additional conversation with us and even share some resources with listeners for developing their own fundraising plan.
In this episode, we cover:
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