After strong listener feedback, the much loved Bonus Break is back!
Let me reintroduce the bonus break to you: Imagine taking a short 5- or 10-minute coffee break and getting the added bonus of making you and your nonprofit more successful. Produced as a companion to our longer Successful Nonprofits Podcast, the Bonus Break covers all of the topics you care most about: professional development, fundraising, governance, board relations, marketing, tech, and more.
Almost 20 years ago, I was chief fundraising officer for a Catholic charity that always closed the week between Christmas and New Years. As the director of resource development, however, I worked every day between December 26 and December 31 to capture those last minute donations. Consequently, we typically processed stock donations, vehicle donations, and major gifts that might have otherwise gone to other community based non-profit organizations. During my successful tenures as the development director at two different organizations, I learned the 5 things every fundraiser should do the last week of the year:
Listen to this bonus break to learn how to efficiently do each of these tasks with limited office support (after all, nearly everyone else has taken the week off).
Here's the sample board member give/get status report we promised you:
About the host:
There is nothing scarier than a cash-flow crisis. It can undermine your organization's success and even your own confidence.
If you're facing a cash flow crisis, listen to this bonus break over a cup of coffee. In less than 15 minutes, you'll learn:
After the hit featured conversation with Ellen Bristol about her book The Leaky Bucket on Episode 20 of the Successful Nonprofits Podcast, I knew we would have her on to discuss her next book: Fundraising the SMART WayTM. In this book she brings the principles of Total Quality Management to identification, qualification, cultivation, and solicitation of donors.
Some of the highlights from our conversation include:
About Successful Nonprofits Podcast Host Dolph Ward Goldenburg
Imaging a fundraising event in a hotel ballroom that was as much fun and as profitable as a vacation cruise! Imagine your donors feeling excited to buy a ticket, telling all their friends they were going, posting about the event on Facebook and getting even more pleasure from bidding competitively at the auction and giving generously to the solicitation.
Today’s guest, Abra Annes, came to fundraising through the cruise-line industry. As an assistant cruise director for Carnival Cruises, she learned the art of keeping guests entertained and happy about spending money for additional services and products once on the ship.
When her last cruise docked and she ended the hospitality phase of her career, Abra transitioned to professional fundraising – eventually running a $17 million annual campaign for a prominent Jewish organization.
But squeezing the most money from special events - without guests feeling squeezed - remained her passion. Consequently, she has learned the most effective techniques for generating big money through special event fundraising during her very successful fundraising career.
If you’re tired of spending way too much time and effort to produce an event that nets too little money, you need to hear this episode with Abra Annes. During our featured conversations, she shared many proven and effective techniques for helping your event guests feel happy about giving your organization even more money.
In this episode, we discuss:
With Christmas and New Year right around the corner, you are hopefully being flooded with year-end individual donations. In fact, the final three months of the year is especially critical for organizations that rely on individual donors for 30%, 60%, or in some rare cases even 90% of their budget.
Regardless of where your organization falls on this spectrum, wouldn’t you love to get data about individual donors at a broad range of other organizations? Would it be helpful to know the average percentage of individual donors who give online, or the average ratio between major donor and everyday donor? Would it be helpful if you could predict the return on investment in fundraising planning, development staff, or CRM?
Back in 2010, Heather Yandow saw a need for this kind of data and used her math degree and decade of development experience to launch the Individual Donor Benchmark Project. The project consists of an annual survey of nonprofits to learn more about their individual donor strategies and achievements. Each year, her consulting firm Third Space Studio, produces a well-designed and easily understand Individual Donor Benchmark Report.
This self-described data nerd has developed an incredibly useful body of data that you can use to evaluate your current fundraising program, inform your planning process, and advocate for additional resources with boards and funders.
We explored some of the high points from the past five Individual Donor Benchmark reports, including:
Heather Yandow’s Contact Information:
Register to take the 2017 Individual Donor Benchmark Survey here:
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For far too long, nonprofits and fundraisers neglected the power of women donors. According to the Center on Philanthropy at Indiana University, female-headed households are more likely to give to charity and these women typically give more than their male counterparts.
While many organizations are doing an abysmal job of cultivating women donors, some organizations are held up as shining examples. The United Way of Salt Lake is one such organization, which started a Women’s Leadership Circle and actively worked to cultivate female donors. This donor circle has grown tremendously and today boasts over 235 women each giving at least $1,500 annually.
To say the least, we wanted to learn more about how United Way Salt Lake cultivates and supports its female philanthropists and had the following conversation with Zeni Frendt, the staff person responsible for this important the Women’s Leadership Circle
Links: United Way Salt Lake Women's Leadership Council
The case for support isn’t just a tool for capital campaigns. As fundraising expert Linda Lysakowski notes, the case for support is an essential tool that ensures consistency among all fundraising and marketing efforts.
Linda, who has trained over 30,000 fundraising professionals through her seminars and authored over a dozen books on the topic, shares her insight and expertise on developing and using the case for support.
A few highlights of the conversation included:
We had an amazing conversation with extraordinary development professional Chris Haley! Chris’ impressive fundraising bio includes significant major donor cultivation and solicitation in several large U.S. cities.
In the 40-minute interview, Chris guides us through the major gift process of:
In explaining each of these steps of the major gift process, he also offers helpful hints and tips such as, The “Three A’s” of qualifying a prospective major donor. The number of prospects you need for every major gift you receive. The impact that Dunbar’s Number has on building relationships with donors. Substitutional ways a major donor can give.
Want to know more? You’ll have to listen to our Featured Conversation with Chris Haley.
Article of the Week Denise Spivak
In her role as its Senior Director of Programs and Outreach with CenterLink, Denise Spivak is constantly on the lookout for ideas and resources for the more than 150 LGBT centers across the country that CenterLink serves. We were fortunate to have her share one of these articles with us: The Seven Tips to Create an Amazing Donor Cultivation Tour. Denise shared some of the ways their member organizations have used donor cultivation tours, and Dolph talked about an incredible donor cultivation tour he participated in while in Dehli, India (at an organization called Salaam Balaak Trust).
Gail Perry Article: The Seven Tips to Create an Amazing Donor Cultivation Tour:
Information on the Salaam Baalak Trust tour:
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